Viet Tran presents
DIETER RAMS
Explore 10 principles of good design
Good design is innovative
Technology keeps opening new possibilities, and design should grow with it — never innovation for its own sake.
Good design makes a product useful
A product is bought to be used. Design serves that purpose and removes whatever gets in the way.
Good design is aesthetic
The things we use every day shape how we feel. Only well-executed objects can be truly beautiful.
Good design makes a product understandable
At its best, a product explains itself. Its structure makes the function obvious.
Good design is unobtrusive
Products are tools, not decorations. Their design stays neutral and leaves room for the people who use them.
Good design is honest
It never pretends to be more innovative, powerful or valuable than it is, and never makes promises it can’t keep.
Good design is long-lasting
It avoids chasing trends, so it never looks dated — and it lasts in a world of throwaway things.
Good design is thorough down to the last detail
Nothing is left to chance. Care and precision are a form of respect for the user.
Good design is environmentally friendly
It helps conserve resources and reduce waste across the whole life of a product.
Good design is as little design as possible
Less, but better. Focus on the essentials and leave out everything that isn’t needed.
“Less, but better.”
LET’S CREATE TOGETHER
Have a product, a brand or a big idea? I’d love to hear about it.