DESIGN INSIGHTS & IDEAS
Thoughts about UX/UI, product strategy, branding, design operation, AI and people development.
USER-DRIVEN INTERFACE: WILL USERS SHAPE THEIR OWN INTERFACES IN THE FUTURE?
Recently, the tech community has been sharing ways to use AI to “revive” Android TVs that are five to seven years old: removing unnecessary apps, reducing ads, customizing launchers, and making the interface feel lighter and more responsive. Depending on the device and the approach, these changes can significantly improve the user experience.
ACCESSIBILITY IS NOT A CHECKLIST. IT IS A SOURCE OF PRODUCT INNOVATION
Why accessibility works best as a design principle that drives product innovation, not a compliance checklist at the end.
WHY DESIGN SHOULD BE UNOBTRUSIVE: CLARIFYING THE FIFTH RULE OF DIETER RAMS
In the world of Design, mastering fundamental principles is crucial for every designer’s career.
INVESTING IN DESIGN: IF YOU’RE GOING TO DO IT, DO IT PROPERLY
Over the past two decades, as Vietnam’s economy has developed rapidly—particularly its knowledge-based and digital economy—visual and experience design have evolved alongside it.
MOTION TOKENS: WHEN MOTION BECOMES PART OF THE DESIGN SYSTEM
Why motion belongs in your design system, and how to define it with tokens so it stays consistent.
BUILDING A DESIGN TEAM THAT FITS THE BUSINESS (PART 1)
How to build a design team that fits the business: structure, roles, and what to hire for first.
UNDERSTAND THE BUSINESS STRATEGY BEFORE HIRING DESIGNERS (PART 2)
Business strategy decides the role of Design — and that role decides which kind of designer a company should hire.
HOW TO BUILD A DESIGN TEAM (PART 3)
Generalist or Specialist, Junior or Senior — and how to combine complementary capabilities into an effective team.
WHEN SHOULD DESIGN START TO SCALE? (PART 4)
Scaling isn't adding people — it's turning each designer's capability into a capability of the whole organisation.
TASTE AND CURATION: THE TWO SKILLS DESIGNERS WILL NEED MOST IN THE YEARS AHEAD
If you have been following recent discussions about AI in design, you may have noticed something interesting.